Made WithIn Australia
We’re 100% Australian owned and operated, and like the organic fair trade farmers we work with, we’re a small family-owned business trying to make a big difference.
Our products are inspired by the vast biodiversity of the Australian landscape; our organic formulations are a celebration of these potent raw materials and their deep-rooted culture and history.
We support fair trade practices and sustainable farming, developing small economies, and plant based remedies that benefit people from all walks of life.
We’re proud to bring the ancient Indigenous knowledge of native plant properties into the modern world.









Our Vision, Purpose and Mission
Our Vision
Our vision is to improve the quality of life and enrich the wellbeing of 10 million people globally by 2030.
Our Purpose
Our deepest purpose is to empower people to take the best care of themselves, the people they love and the world around them through the wisdom of native Australian plants. Every decision we make is motivated by doing good and doing well. Our intent is to always merge profit-generation with the purpose of producing a specific benefit to society and the environment. Through Zea, we aim to inspire healthy routines, raise awareness for environmental issues, encourage ethical practices, and give back to nature.
Our Mission
Our mission is to have a positive impact on our people, our planet and our environment through natural, Australian made products that are built on exceptional high standards of quality, purity, safety and sustainability. We believe passionately in the power of Kunzea and other Australian natives to support this mission, now and for future generations.
We Strive To:
Prioritise Customer Satisfaction & Experience
Produce excellent products of high quality & safety
Develop health & wellness products with purpose
Promote Australian natives, whilst staying Australian Made & Owned
Remain 100% Natural & Cruelty-Free
Have roots deeply entrenched in a family business & treat all staff as part of the Zea Family
Our Values
1. RESPECT - WE RESPECT ALL PEOPLE, ANIMALS, PLANTS AND THE PLANET
We show respect and gratitude to all people, animals, plants and the planet. We implement company-wide diversity and ensure the inclusive representation of all humans. We always strive to act with integrity and be authentic and approachable in our relationships with others. We treat everyone as though they are part of the Zea family, because they are.
2. REINVENT - LEAD THE WAY, REINVENT THE WAY
We like to do things differently; it’s in our DNA and part of our creativity. We use proven ingredients from the Australian flora merged with scientific innovation to create one-of-a-kind wellness products that have a lasting positive impact on people’s lives.
3. RESULTS - PRODUCTS WITH PURPOSE THAT WORK, NATURALLY
Our simple, pure remedies are safe and effective, with ingredients backed by research. They are formulated by an elite team of botanists, scientists and experts to deliver exceptional results. We are not interested in false claims or miracle cures. Just natural products brimming with potent ingredients from the Australian flora, to help better people’s lives. Because nature knows best.
4. RESOURCEFUL - HIGHER STANDARDS FOR A HEALTHIER PLANET
We love the earth and we’re always thinking of our communities’ future. We strive to consistently improve the impact we make on the planet by using sustainable production processes and environmentally friendly practices wherever possible. When you shop with Zea, you are not only improving your health by going natural; but improving the earth, too.
5. RELIABLE - HELPFUL, FRIENDLY AND DEPENDABLE, ALWAYS
We believe reliability is key to building trust. A helpful, human and dependable customer service team is what differentiates us in a world gone digital and ensures that our friendly service is as superior as our products.
6. REAL - REAL PEOPLE HAVING A REAL POSITIVE IMPACT
In an industry that has a lot of hype, we’re always up front, even on the back of the box – all natural ingredients and no surprises. We pride ourselves on being transparent about who we are and what we do. We are real people, on a real mission to create natural products with a purpose. We believe that being open helps us build trust and eliminates unfairness and inequality.
Our Zea Experts

Michelle Brass ND
With over 25 years of experience in the natural health industry, Michelle Brass has multiple certifications and accreditations in the realms of reflexology, massage, homeopathy, aromatherapy, iridology, nutrition and naturopathy and is a registered fellow of ATMS (Australian Traditional-Medical Society).

Selina Mithen ND
With an extensive background in health and beauty, Selina Mithen ND is qualified in naturopathy nutrition, beauty therapy and Cosmetic Formulation Science. She currently specialises in product development, and has previously worked as a Lecturer, Training Developer, Guest Speaker, Clinical Naturopath and R & D Manager.

Mark Webb BSc.
March Webb BSc has a Bachelor’s degree in Science majoring in Biochemistry, Plant Physiology and IT, followed up with Diplomas in Massage (Remedial, Lymphatic), Aromatherapy and additional studies in Aromatic and Herbal Medicine. Mark is the author of the acclaimed reference book, Bush Sense: Australian Essential Oils and Aromatic Compounds and is best known for his amazing work in the area of CO2 Extracts and the therapeutic use of essential oils.
Certifications
We believe it’s our job to provide you with third-party verification to show that we’ve taken the steps needed to formulate our nontoxic and eco-friendly products. This list will continue to grow as we do.

We are proud to be officially partnered with 1% for the Planet. We are committed to donating 1% of our Zea product sales to approved nonprofit partners each year, with 100% of contributions going directly to environmental partners of our choosing.

We are an Australian owned and operated family business with all of our products made right here in Australia. We are proud to support local manufacturers, growers and suppliers, and we are deeply committed to standing with the people and culture of Australia in every facet of our company.

Here at Zea not only are all our products made in Australia, we’re also a family-owned Australian business. Every time you buy Zea products, you can be guaranteed we’re putting these funds straight back into the Australian economy. Support local and choose Australian made.