Who We Are

Zea is a family-owned Australian health and wellness company founded on a love for Kunzea and inspired by the infinite wisdom of nature.

The Zea Story

At Zea, we’re rooted in the infinite wisdom of nature and its ability to have a positive impact on both people and the planet.

Our line of natural health and wellness products blend organic, wild-crafted, and sustainably grown native Australian botanicals with the best of green science to help you harness the remarkable properties of nature.

We have four distinct brands for health, wellness and lifestyle - Zea Relief, Zea Gourmet, Zea Essentials and Zea Active. 

Specialising in a diverse range of natural products including pain management, skincare, 100% pure essential oils, Australian Honey and sports recovery – we’re sure to have something for the whole family.

With a lasting commitment to ethical trade and sustainable practices, we hold ourselves to uncompromisingly high standards–for you and the greater good of this earth.

A Story that Begins in Tasmania

The Zea seed was planted over ten years ago in our homeland Tasmania. 

Founder Hayden Brass and his parents Michelle and Simon were travelling throughout Tasmania and Australia to promote and sell their health and wellness products at markets and expos. 

During this time, they learnt about a mysterious Australian plant called Kunzea (kun-zee-ya) ambigua. Having not heard of it themselves, they began investigating the benefits of this native botanical and became truly inspired by its impressive therapeutic and aromatic properties.

Hayden saw the potential in this spectacular plant, and so decided to take a family project and turn it into a real business that could help people all over the world.

After several years of testing, promoting and learning about Australian Kunzea Oil, the Brass family eventually developed their own range of ethical Kunzea Products, and thus, a new company called Zea was born!

What followed was Zea Relief (short for Kunzea Relief), a natural personal care range that contains the naturally therapeutic benefits of pure Kunzea Oil. Zea has since extended its range to include three new sub-brands. The first is Zea Essentials, which is a range of 100% pure essential oils and aromatherapy products. The second is Zea Gourmet, which consists of delicious Australian Native Honeys, Bush Foods and Condiments. And most recently is Zea Active, which is for pre & post-workout muscle and body recovery. 

And that’s only the beginning!

The Zea seed was planted over ten years ago in our homeland Tasmania. 

Founder Hayden Brass and his parents Michelle and Simon were travelling throughout Tasmania and Australia to promote and sell their health and wellness products at markets and expos. 

During this time, they learnt about a mysterious Australian plant called Kunzea (kun-zee-ya) ambigua. Having not heard of it themselves, they began investigating the benefits of this native botanical and became truly inspired by its impressive therapeutic and aromatic properties.

Hayden saw the potential in this spectacular plant, and so decided to take a family project and turn it into a real business that could help people all over the world.

After several years of testing, promoting and learning about Australian Kunzea Oil, the Brass family eventually developed their own range of ethical Kunzea Products, and thus, a new company called Zea was born!

What followed was Zea Relief (short for Kunzea Relief), a natural personal care range that contains the naturally therapeutic benefits of pure Kunzea Oil. Zea has since extended its range to include three new sub-brands. The first is Zea Essentials, which is a range of 100% pure essential oils and aromatherapy products. The second is Zea Gourmet, which consists of delicious Australian Native Honeys, Bush Foods and Condiments. And most recently is Zea Active, which is for pre & post-workout muscle and body recovery. 

And that’s only the beginning!

The Zea seed was planted over ten years ago in our homeland Tasmania. 

Founder Hayden Brass and his parents Michelle and Simon were travelling throughout Tasmania and Australia to promote and sell their health and wellness products at markets and expos. 

During this time, they learnt about a mysterious Australian plant called Kunzea (kun-zee-ya) ambigua. Having not heard of it themselves, they began investigating the benefits of this native botanical and became truly inspired by its impressive therapeutic and aromatic properties.

Hayden saw the potential in this spectacular plant, and so decided to take a family project and turn it into a real business that could help people all over the world.

After several years of testing, promoting and learning about Australian Kunzea Oil, the Brass family eventually developed their own range of ethical Kunzea Products, and thus, a new company called Zea was born!

Our Zea Heart - Australian Kunzea

The Heart of Our Brand is Kunzea – Tasmania’s Best-Kept Natural Secret!

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We are committed to cultivating the naturally therapeutic properties of this extraordinary Australian native plant, while also protecting the natural ecosystem in which it grows and thrives.

We endeavour to unearth the full medicinal potential of Kunzea oil and use this knowledge to make a positive impact in the lives of people throughout Australia and the world.

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"Kunzea can be identified as one of nature's most effective multi-use oils."

- Hayden Brass, Founder of Zea

Our Vision

To improve the quality of life and enrich the wellbeing of 10 million people worldwide by 2030.

Our Mission

Our mission is to have a positive impact on our people, our planet, and our environment through natural, Australian made products that are built on exceptional high standards of quality, purity, safety and sustainability.

We believe passionately in the power of Kunzea and other Australian natives to support this mission, now and for future generations.

Our Purpose

Our deepest purpose is to empower people to take the best care of themselves, the people they love and the world around them.

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Our Core Values

At the heart of everything we do are our core values. These inspire us to live with intention and connect with the needs of our Zea Family on a daily basis.

1) RESPECT - We respect all people, animals, plants and the planet

2) RE-INVENT - Lead the way, re-invent the way

3) RESULTS - Products with purpose that work, naturally

4) RESOURCEFUL - Higher standards for a healthier planet

5) REAL - Real people having a real positive impact

6) RELIABLE - Helpful, friendly and dependable, always

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Our Zea Team

What started as a small Aussie family business is now a fast-growing company with 12+ Zea Team members from around Australia, and growing.

MEET OUR ZEA TEAM

Giving Back To Nature

Our eco-focused vision goes beyond our promise to be clean and cruelty-free; it means being deeply connected to the natural ecosystems that inspire us and preserving them for future generations.

As we continue to grow, that means we never stop evolving and finding ways to make conscious and sustainable efforts across all areas of our business.

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Made within Australia

We are committed to using business as a force for good. We hold ourselves to very high standards in terms of choosing ingredients, formulations and practices that support the health of both people and the planet.

VIEW OUR PROMISES TO YOU

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100% Customer Satisfaction Guarantee

Natural ingredients, quality products, premium service, every time.

We don’t just want you to be ‘satisfied’ with your purchase. We want you to be truly happy with everything you order from Zea.

That’s why every purchase is backed by our 100% Satisfaction Guarantee.

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